LEGO “Ship It!” Awards

When we wrapped up the ElectricAccelerator 6.0 release recently, I wanted to give my teammates something to commemorate the release. Traditionally these are called “Ship It!” awards, and they often take the form of a Lucite plaque or trophy, or even a physical copy of the product (on DVD or CD, for example) locked inside an acrylic block. I’ve gotten a couple of those over the years, and honestly I think they’re kind of a waste. The last one I got went on a shelf to collect dust for a few years before being relocated to the trash heap, which is a shame because those things are expensive. Really expensive. I can’t even imagine the cost of the monster awards that Microsoft gives out.

So I don’t really like the usual embodiment of the “Ship It” award, but I do really like the underlying idea. After all, shipping a software release is a significant accomplishment, the culmination of months or even years of effort by a team of smart individuals. And unlike many other human endeavors, there’s nothing tangible when you’re finished — no bridge spanning the bay nor tower reaching to the heavens. Having something to commemorate the accomplishment seems fitting, and it’s another small way that I can show my appreciation for everybody’s contributions.

The Ideal “Ship It!” Award

To me, the ideal “Ship It!” award has the following attributes:

• Themeable: I wanted something I could customize for each release, while maintaining consistency across releases. I plan to make this a tradition.
• Inexpensive: I wanted something I could bankroll myself, so I could retain complete creative control.
• Compact: I wanted something that wouldn’t take up much space, so it would be portable and easy to display.
• Geek appeal: I wanted something that my teammates would think is cool. Chunks of Lucite just don’t cut it.

LEGO “Ship It!” Awards

After a few days of idle brainstorming and bouncing ideas off my manager and co-conspirator, I had what seemed like a great idea: LEGO minifigs. I could get a bunch of a specific LEGO minifig and give one to each person on the team. It fit all my criteria. There have been over 4,000 different minifigs released since 1978, according to The Cult of LEGO. In the last two years alone LEGO has release five minifig packs, each with 16 completely new figures, so I can count on having a unique character for every feature release for the next several years. Minifigs are cheap, too — the majority can be bought for as little as a couple dollars each on Amazon or ebay. They’re obviously small. And of course, minifigs are dripping with geek appeal. What techie doesn’t like LEGO?

There was just one small problem. Minifigs are a little bit too small. There’s nowhere to put the information that would identify what it represented — the product name, release version and date, and so on. A couple more days of brainstorming gave me the solution: custom baseball cards. There are several companies that will print custom baseball cards. These outfits are obviously intended for children’s sports teams, but they will happily print cards with whatever graphic you want. You just have to create images of the front and back of your card and upload to their website. And like the minifigs themselves, the cards are inexpensive, at about $1 per card.

The ElectricAccelerator 6.0 “Ship It!” Award

For the ElectricAccelerator 6.0 “Ship It!” Award, I chose the race car driver shown above (because Accelerator is all about performance, of course!). I bought the minifigs on ebay. I spent a couple hours designing the card, then ordered them from CustomSportsProducts.com. The front shows the minifig, the product name, version, and release date, and the major new features; the back lists the names of everybody on the team. Total cost for awards for the entire team was about $40 for materials — about the cost of just one traditional Lucite-based “Ship It” award.

I was a little nervous when I presented the awards to my team a couple weeks ago, but as it turns out I needn’t have been! The reception was overwhelmingly positive. Although I hadn’t explicitly planned it this way, the minifigs actually arrived unassembled, in individual pouches. Immediately upon getting theirs, each person dumped out the pieces and started assembly — it was practically instinctive! Several people commented out loud that the award was “Awesome!” or “Really cool,” and, of course, “Kinda nerdy, but cool!” With that kind of reaction, you can bet that I’m already planning for the next release.

And finally, here’s a picture of the ElectricAccelerator 6.0 “Ship It!” Award, as it is proudly displayed on my desk: